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Thursday, March 24, 2011

Famous Logos and Growth Phrases

By Sarah Skovachez

Have you ever wondered about the developing process and the changes of famous logos such as Microsoft, Apple, LG, or Canon? Through them, a part of company’s brand is transferred immediately. If logo design is done well, a series of benefits are gained, and efforts to promote the brand distinguish are coming true. The power of a logo and benefits behind them are obvious, thus, it’s interesting to find out the meaning and growth period of top 8 giants in technology and commercial world.

Microsoft
Its first logo was introduced in 1978 in simple text in italics. So far, the logo has been designed more elegantly with a unique black color, which is absolutely popular with many people.


Different versions of Microsoft's logoEzineSeeker.com
EzineSeeker.com
Different versions of Microsoft's logo

Siemens
The giant Siemens took innovative with two letter S and H in 1899, equivalent to two founders Siemens and Halske.


The brand was well renowned in 1973, the latest logo evolution was in 1991 with a focus on blue letters until now.EzineSeeker.com
EzineSeeker.comEzineSeeker.com
EzineSeeker.comEzineSeeker.com
EzineSeeker.com
The brand was well-known in 1973 and the latest logo evolution was in 1991 with a focus on blue letters until now.

Canon
It’s interesting to find out that early typeface of Canon was different to the current one.


To reflect a global perspective- the Buddhist goddess of Mercy, a picture of the goddess with 1000 arms and flames was designed to be Canon’s logo in 1934.
To reflect a global perspective- the Buddhist goddess of Mercy, a picture of the goddess with 1,000 arms and flames was designed to be Canon’s logo in 1934.


Next ones are simplified by unique changes.EzineSeeker.com
EzineSeeker.comEzineSeeker.com
EzineSeeker.com
Next ones are simplified by unique changes.

LG
LG was a result of a merger between two different companies, Lucky and Goldstar. In 1995, Lucky Goldstar was renamed to LG Electronics.


A whole range of LG companies adopted the tagline: ‘Life’s Good’.EzineSeeker.com
EzineSeeker.com
EzineSeeker.com
A whole range of LG companies adopted the tagline: ‘Life’s Good’.

Mozilla Firefox
Early logo was on focus of a phoenix image in match with the program name. Due to legal reason, Mozilla was supposed to rename in Firefox and design stylized fox out of modified builds which is popular over the world.


Phoenix was renamed ‘Firebird’ in 2003 and ‘Firefox’ in 2004EzineSeeker.com
EzineSeeker.com
Phoenix was renamed ‘Firebird’ in 2003 and ‘Firefox’ in 2004

Apple


Apple’s original logo came on at the first time in 1976 reflecting the story of Issac Newton under apple tree.
Apple’s original logo came for the first time in 1976 reflecting the story of Issac Newton under the apple tree.


The version was changed into an interesting piece of corporate artwork.EzineSeeker.com

The version was changed into an interesting piece of corporate artwork.


The style logo was designed by co-founders Steve Jobs and Ronald Wayne.
The style logo was designed by co-founders Steve Jobs and Ronald Wayne.

IBM
The merger between International Time Recording Company and Computing Scale Company formed the first official logo of IBM in 1911. By 1947, letters IBM was aimed to commercial purpose.

EzineSeeker.com EzineSeeker.com



EzineSeeker.com EzineSeeker.com
EzineSeeker.com EzineSeeker.com



EzineSeeker.com



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After some small changes in 1956 and the last one in 1972, IBM was modified like in the picture.
After some small changes in 1956 and the last one in 1972, IBM was modified like in the picture.

Palm
After established in 1992, Palm went with tagline Palm Computing which is very popular worldwide.

EzineSeeker.com EzineSeeker.com

EzineSeeker.com
EzineSeeker.com


The logo was changed in 2000 when the company was separated. In last version, an orange circle has appeared around modified front text.
The logo was changed in 2000 when the company was separated. In the last version, an orange circle appears around modified front text.



About the Author:
I am the economic expert and analyze the economic situations in the world. Currently, I often address lectures on economic solutions to students and supply advice for companies and firms.

Articles Source: Famous Logos and Growth Phrases